Coral retail development

The Brand

Coral

The Brief – Football zone

To turn highly bespoke design concepts for their football gaming zone into a reality for a retail development trial spanning six outlets, with a view to increasing dwell time and spend per head.

The Solution

This was an interesting one for us because of the multiple elements involved. Working closely with both Coral and the design agency, we conducted full-site surveys and designed, produced and installed fully integrated football zone units bespoke to each site housing: tickertape LED display, digital screens, audio button and speaker, gaming machine, leaflet holder and writing ledge. With a tight installation schedule of just one week to coincide with a national launch, our project management skills truly came into force. Working with several manufacturers and tradesmen, the project required acute attention to detail with cable management, heat ventilation and accessible electronics. The result was highly engineered and bespoke installations, on brief, on deadline and in budget.

The Brief – Windows

To turn design concepts for a 3d interactive window display into a reality as part of the retail development trial.

The solution

There’s nothing like high-impact window displays to pull people in. Working closely with both Coral and the design agency, we conducted full-site surveys to design, produce and install interchangeable 3D effect, sports themed window displays consisting of: window vinyls, suspended foamex shapes and a roller banner system. With a tight installation turnaround of just one week to coincide with a national launch, our installation schedule and project management needed to be seamless.