Euro 96 – inner city branding

The brand

Coca-Cola

The brief

To drive the association between Coca-Cola and football by designing, producing and installing high-impact branded signage for eight inner city sites.

The solution

We loved this project because it allowed us to be big and bold with our solutions. We sourced and secured eight prime visibility sites, each on the main route to football venues. Which can only mean one thing – they get noticed by the right people. In the region of 20 million people, in fact.

We then sourced appropriate materials and installed a variety of supersized banners and inflatable footballs to get the brand message across.